I have already seen food manufacturers, and even stores, discussing how people on the GLP1s and GIPs are not eating as much and how it is either going to affect their bottom line or already is.
I was pretty sure the food folks had already thought of this and by the time I realized what was happening with my own dulaglutide and tirzepatide, they had already begun their discussions long before.
Creating Food for People on the GLP1s
What are we eating?
It is so varied, the puzzle pieces are going to need to be creative and the portions really, really small.
I don’t see marketing geared towards taste, but towards our need of small calories and concentrated nutrition.
Where the complications come in is if we are experiencing the medications as they were made, our tastes often change. I mean that literally. My daughter, who has always hated blueberries, now can’t get enough on Mounjaro. Yet the brownie she tried tasted horrible. Wondering if it was just her, she asked her daughter to take a taste and she said it was the best brownie she’d ever had.
How Does a Food Company
Work Around This?
- I imagine ready-made high-protein smoothies (with very little to nothing that makes our blood glucose rise like fruit smoothies do) geared towards us in half or quarter-sized bottles in 7-11 and Walmart food/regular stores.
- I see bags of ready-to-eat chicken half the size of the smallest bag of potato chips.
- I see things like small bags of snacks like potato chips or cookies that contain protein and are decent-tasting, maybe even bland, but not snacky (salty or sugary) at all.
- It would be good to market to “your changing taste buds!” having quality re-sealable bags for when the taste desires change again (as they seem to be doing).
- Apparently cottage cheese is the most frequent item those of us taking the GLP-1s are eating. Breakstone makes those teeny tiny 113 gram cups of cottage cheese. They are the perfect size for us. More please!
- Package foods with a bonus elastic exercise band (or another healthy gift or gift card).
- Offer money back if taste buds don’t want the food after buying it. Or trade it for another food from the same brand on the shelf.
- Fast food restaurants can have low-fat grilled chicken nuggets.
- Fast food outlets can have a small size drink with the grilled chicken without the bun as a special.
- Someone needs to invent a holder so people can drive and eat food without a bun at the same time.
- Restaurants are serving half/small portions in Hollywood because so many people are on Ozempic. ALL restaurants need to do that.
- Have simple meals with very few ingredients and little to no sauces like Healthy Choice Simply Steamers. The fewer the ingredients, the easier it will be to choose non-aversive food that might be in the dinner.
- Study the most common food aversions for those of us on the GLP-1s and don’t make those things.
- Study the most common food desires for those of us on the GLP-1s and make those things.
Poor Food Delivery Services
I just don’t know what to say about Uber Eats, Door Dash, etc. I think Uber Eats is going to go bankrupt just from my not ordering there anymore. I have not gotten Uber Eats since the first shot of Mounjaro. Ordered rarely on Trulicity. Threw more extra food away than ate it. I have no ideas for them. Sorry.
Time Will Add to the List
I can’t be the only lay person thinking about what kinds of foods she wishes were in the stores now. I don’t want to wait ten years before the food companies change their food offerings because they were waiting for the GLP-1 fad to pass. I want choices now!
Who’s going to be the first to give them to us?
What are your ideas for food companies and manufacturers?